Frito-Lay
Taste of Gameday 2024

This program is an annual partnership between Frito-Lay, Pepsi Co. and the NFL. Our team was tasked with concepting the program mechanic, key visual, product packaging and in-store displays.

Knowing one of the the pain-points for NFL fans is access to live streaming games, we proposed a partnership with NFL+, giving sports fans not only tasty snacks but also a free month of the streaming service.

MY ROLE: Design, art direction, 3D illustration concepting

ADD’L CREDS: Matt Brinker (Creative Direction) Ike Peters (Concepting & Copywriting) Lincoln Durham (Final 3D Execution)

Program key visual