Frito-Lay
Halloween 2023

For this program our clients tasked us with concepting and designing a 360 program around the insight that, spicy foods and scary movies are both scientifically proven to release a hit of dopamine.

We came up with the Boo Bowl, an innovative, jump scare resistant, movie snacking companion. To bring our creation to life, we partnered with Amazon, a one stop shop for streaming, sales, production, and distribution.

Our team created the visual identity for the program, the in-store execution and partnered with the Frito-Lay internal team to create additional assets needed for the Amazon launch.

MY ROLE: Concepting, design, art direction

ADD’L CREDS: Matt Brinker (Creative Direction) Ash Roy (Concepting) Ike Peters (Concepting & Copywriting) Diana Cooper (3D Concepting & Structure)