For this program our team was tasked with coming up with a visual design system that would entice shoppers to explore all the spooky seasonal recipes available from Frito-Lay.

We decided to bring the recipes and products to life—tHunDer cRaCk— literally…

MY ROLE: Concepting, design, 3D illustration & execution, art direction.

ADD’L CREDS: Matt Brinker (Creative Direction) Jason Shiskowsky (ACD) Ike Peters (Concepting & Copywriting) Ash Roy (Concepting)